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The History of Mascots, Part 2

Olly the Otter: How a Non-Profit Mascot Is Bringing Healing, Laughter, and Hope to Children Battling Serious Illness

YoJo: How the Most Successful Mascot-Based School Assembly Program in History Keeps Getting Better

Diamond: How a Pet Services Mascot With an Unbreakable Spirit Is Redefining What a Brand Ambassador Can Be

The GEICO Gecko: How a Cockney Lizard Became One of the Most Recognizable Brand Mascots in American Advertising

The Notre Dame Leprechaun: How College Football’s Most Iconic Live Human Mascot Embodies a University’s Mission

Ralphie: How the University of Colorado’s Live Buffalo Has Been Leading the Charge Since 1967

Smokey X: How the University of Tennessee’s Live Bluetick Coonhound Became a College Football Legend

Sprocket: How the Rocket City Trash Pandas’ Mascot Turned an Off-Season Trash Can Into Must-See Content

Benjamin Beaver: How Beaver Dam High School’s Mascot Turned Every Sport, Every Skit, and Every Camera into an Opportunity

Aubie the Tiger: How Auburn University’s Most Animated Mascot Keeps Winning the Crowd — and the Awards

Hornsby the Bull: How the Tulsa Drillers’ Mascot Built an Army of 9,500 Bully Busters

Blue the Horse: How the Indianapolis Colts’ Mascot Is Kicking the Stigma One Kind Act at a Time